How SEO and PPC Work Together to Drive Traffic & Conversions

If you're running a business, it's crucial to make sure that you're doing everything possible to drive traffic and conversions. There are a number of different ways to do this, but two of the most popular methods are SEO (“search engine optimization”) and PPC (“pay-per-click”). In this blog post, we'll discuss how the two work together to help your business succeed. We'll also dish on how your SEO and PPC work together and how Reach Interactive can assist in the marketing process.

What is SEO?

You may have heard of search engine optimization (SEO) before, but what is it, really? 

In a nutshell, SEO is the process of making sure your website shows up in search results when people are looking for keywords related to your business. However, SEO is much more complex than simply adding a few keywords to your website. It involves everything from the structure of your website to the quality of your content. And while it may seem like a lot of work, the benefits of SEO are well worth the effort. After all, what's the point of having a website if no one can find it? 

What can you expect when you put an SEO strategy in place?:

  • Increased traffic: One of the main benefits of SEO is that it can help to increase the number of visitors to a website. By improving the visibility and ranking of a website, more people are likely to see it when they search for relevant keywords. This can lead to increased traffic and, ultimately, more sales and profits. 
  • Improved brand awareness: Another benefit of SEO is that it can help to improve brand awareness. When a website ranks highly for relevant keywords, it helps to build trust and credibility with potential customers. This can lead to increased brand awareness and loyalty over time. 
  • No Cost: Aside from the time investment and resources to work on SEO strategies, there is no additional cost to rank well in the search engines over time. 

The bottom line?

While there is no advertising cost to optimize your website for the search engines, the work can be time consuming and it will take time to see results.

What is PPC?

PPC is a type of online advertising in which you can display ads on search engines and other websites. When a user clicks on one of these ads, the business pays a fee to the advertising platform.

Why opt for pay-per-click?

PPC offers a few unique advantages:

  • Speed: PPC is fast - you can start getting traffic to your site immediately, which means instant conversion potential. 
  • Targeting: Additionally, PPC also allows you to reach new customers, as it allows you to target users who are actively searching for your products or services. 

In summary, by targeting your ads to these searchers, you can ensure that your message is seen by people who are already interested in what you have to offer.

SEO & PPC work together to drive traffic and conversions 

So which is better - SEO or PPC? 

The answer depends on your specific needs and goals. If you're looking for immediate results and are willing to invest in paid advertising, PPC may be the better option. However, if you're looking for a long-term solution that will provide organic traffic over time, SEO should be your focus. 

Unable to make up your mind between SEO and PPC?

You don’t have to! Ultimately, the best approach is to use both methods in tandem to get the most from your online marketing efforts. SEO and PPC can easily work together to help your business achieve both immediate and long-term growth. When combined, in fact, SEO and PPC form the foundation of SEM (search engine marketing), which will increase your traffic and visibility both organically and with paid search. 

Leveraging the power of SEO & PPC

If you're like most businesses, you want to ensure that your website is visible to potential customers when they search online. But with hundreds of millions of websites out there competing for attention, it can be difficult to know where to start.  

That's where Reach can help. 

Reach Interactive will tailor a plan for your business that takes advantage of the best of both the SEO and PPC worlds to help your business soar. We specialize in developing and executing customized SEO and PPC strategies designed to get your website seen by the right people. We'll work with you to understand your business goals and target audience, then create and execute a plan. We'll also track your progress and adjust our approach as needed to ensure that you get the best results possible. 

Why Reach Interactive?

We’re masters at creating content that speaks to your target audience using both short-term PPC and long-term SEO strategies to ensure that you always enjoy the best of both worlds.

Final thoughts

SEO and PPC are two of the most effective marketing strategies. And while they both have their strengths and weaknesses, they are extremely effective when used together.

If you're looking to increase your visibility online, generate leads, and drive traffic to your website, then leveraging  SEO and PPC is the way to go.

So, what are you waiting for? 

Contact us to get started today and see the amazing results for yourself!