Search engine optimization (SEO) helps potential customers find your business via relevant keywords in search engines like Google and Bing. SEO content strategy will bring in organic traffic to your site; this means there is no advertising expense to capture this traffic. We will conduct an audit of your website and use the information we gather to assemble an SEO strategy that suits your business and customers. Once we understand what your target audience is searching for, we’ll make decisions on what words or phrases to use on your site and what type of content to create for your customers. We will then optimize your site for the search engines, so your target audience can more easily find you.

Pay Per Click (PPC) works in tandem with SEO to drive traffic to your website. While an SEO strategy is necessary and important, it often takes time to improve your rankings in the search engines. Developing a PPC campaign with Google Ads can strengthen your online presence and search engine ranking at a faster rate.

As a part of SEO PPC services, Reach Interactive offers Google Ads campaign management services. A PPC campaign does require some investment, but it will drive relevant traffic to your site immediately. Contact us to discuss our PPC services and learn how we can develop an individualized PPC strategy for your business to generate leads.

Content marketing includes blog posts, white papers, social media posts, and website copy. Content marketing is a part of the overall SEO strategy.  Once the best keywords are determined for your business, content topics will be developed based on what terms your potential customers are searching for. By displaying original, quality content on your site, you’re demonstrating your knowledge to consumers while encouraging them to remain engaged with your site. You’re also establishing brand awareness, credibility, and trust with your target audience. We’ll develop a plan for your content that will provide valuable, relevant information to your website visitors and social media followers so that they can stay up-to-date on the latest news, deals, or products and services that you offer.

When it comes to your customer base, it’s much easier to retain your current customers than to attract new ones. Through email marketing, you can maintain a relationship with your customers through personalized emails that help to nurture customers and retain their business. You can notify people about upcoming products, services, or deals; you can also encourage them to engage with your site, review their experience, or return to an abandoned shopping cart. We’ll help you keep an open line of communication and stay in contact with your customers by providing relevant, personalized emails that educate them about your business, your products and services, and guide them through the customer journey.

Social media marketing is a great way to increase your online presence. Having an online presence on Facebook, Instagram or LinkedIn is an important tool to create brand awareness, drive engagement, and direct your audience to your website to increase traffic and sales. Our social media marketing services are customized to help you connect with potential customers on the social platforms that are the best fit for your business and target customers.

Show off your brand and increase awareness via ads targeted to your audience or those who have visited your website. Display advertising can create the opportunity for you to quickly communicate with your audience about your brand and why it’s relevant to them. We'll create engaging ads that will prompt potential customers to navigate to your site, learn more about your brand, or take an action, like downloading an e-book, getting a quote, signing up for a newsletter or making a purchase.

Many times we are asked: What is the difference between a display ad and PPC? A PPC ad is a text only ad that will display when a searcher Googles a search word or phrase that we have purchased for your business. A display ad includes an image and copy. Display ads are targeted to display to people who are most likely to purchase your product or service or to those who have recently visited your website.