Digital Marketing

Do you offer SEO analysis and services?

Yes, we can run a full SEO analysis on your current website and then optimize to raise your website’s authority and boost your visibility in search engines such as Google and Bing.

Is SEO or PPC better for my business?

Actually, both are important.  SEO drives organic traffic to your site, meaning you don’t pay for the traffic; however, SEO strategies take time to show results.  Alternatively, PPC (Google Ads) involve a cost - you pay for each click on your ad, but a PPC campaign can be implemented quickly and show results right away.  Our team will develop a strategy that will be most effective for your business.

What is SEO, SMM, PPC all about?

SEO (search engine optimization), SMM (social media marketing), and PPC (pay-per-click) are components of online marketing.

SEO (search engine optimization) involves strategies and techniques to help your website rank higher in the search engines such as Google, Bing and Yahoo.  One strategy is to update your website on a regular basis with fresh, relevant content - this is why posting regular blog articles is so important.

SMM (social media marketing) helps you develop relationships and share your brand story with your followers on social media platforms – such as Facebook, Twitter, LinkedIn, or Instagram.

PPC (pay-per-click) is the primary online advertising medium. As the name suggests, you don’t pay for this form of advertising until someone clicks on it; hence “pay-per-click”. These ads are targeted to active online shoppers searching for your product or service and will attract qualified prospects to your website.  PPC search ads are the most common but display and video PPC ads can also be very effective in driving traffic to your website.

What do you charge for digital marketing?

Every business we partner with is different. We offer a variety of services that can be one time services or ongoing support. For PPC, we charge an initial fee for setup of your ads and paid social media campaigns. Then a monthly fee for ongoing monitoring, optimization and providing regular ad performance reporting. Other online components of your digital marketing strategy, such as social media or e-mail management, blogs, content creation, SEO recommendations, or other services, will be estimated on a project basis to ensure we are fitting your unique needs.

Content Creation

How does content marketing help SEO?

Content marketing is the backbone of a strong SEO strategy. When your website is filled with high quality content that is relatable to your target customer your rankings in the search engines will be boosted.

Why do I need a blog?

The search engines are constantly looking for fresh, relevant web content to determine organic rankings for keyword searches. Therefore blog articles should be included on every website. When you post blog articles on a regular basis you will give your website a boost in the search engines and also gain credibility with your target customers.

Web Design

How do I know if I’ve outgrown my website/eCommerce platform?

There are many reasons a business might outgrow their website/eCommerce platform. It could be due to a lack of functionality, features, high maintenance costs and more. If you don’t feel you have the necessary technology to meet the growing demands of your customers, you may want to seriously consider upgrading or switching your platform.

How much does a website build cost?

As with many custom services, the cost to build a website can vary. Factors that can impact the cost include the size of the website, types of integrations that will be built into your site, and other custom features you would like on your website.

At Reach Interactive, we build websites that pay for themselves. If your website is generating more leads or purchases, isn’t the price of a new website worth it? A new website is about growing your business and leveraging your brand story, so we like to focus on the payoff!

How long will it take to build my website?

Timelines can range depending on your preferences, brand, and goals for the project. Since no two websites or brands are exactly the same, we can’t pin down an exact time frame for your project until we understand more about your business, needs, and goals. After an initial consultation call, we’ll provide you with a realistic timeline and estimated deadlines for your project.

Will I be able to edit my website?

Yes, once your website has launched, you will be able to make edits to the content. When we turn over your new website to you, we’ll train you how to make edits to the content and images on the website as well as keep your website optimized for SEO. No time or staff to handle this? No problem, for a small monthly fee we can maintain your website for you.

Do you offer a package?

Yes, we absolutely do! Check out our Drive Growth Package for more details or schedule a consultation with us to learn more about our services and if this package is the right fit for you.

Which eCommerce platform is right for my business?

Determining the right eCommerce platform for your business depends on multiple factors. Reach Interactive can help your company determine its e-commerce priorities, evaluate potential options and then help you determine the solution that’s right for your long term business goals.

Can you migrate my website to a new eCommerce platform?

Of course! Reach Interactive will ensure a smooth transition from your old platform to the upgraded solution. We’ll work with your team to determine the right platform for your specific needs, successfully migrate your data, and get you up and running.

Can you help me improve my conversion rate?

Yes, Reach Interactive’s website design solutions are tailored to your business model and mission statement. Through storytelling and great user experience, we can increase conversions, curb bounce rates and boost your overall sales.