Search engine optimization (SEO) helps potential customers find your business via relevant keywords in search engines like Google and Bing.  A SEO strategy will bring in organic traffic to your site, this means there is no advertising expense to capture this traffic. We will conduct an audit of your website and use the information we gather to assemble an SEO strategy that suits your business and customers. Once we understand what your target audience is searching for, we’ll make decisions on what words or phrases to use on your site and what type of content to create for your customers. We will then optimize your site for the search engines, so your target audience can more easily find you.

Pay Per Click (PPC) works in-tandem with your SEO strategy to drive traffic to your website. A SEO strategy is necessary and important, but it often takes time to improve your rankings in the search engines. A PPC advertising campaign does require some investment, but it will display your brand and drive relevant traffic to your site immediately. We’ll develop an individualized PPC strategy for your business to generate leads to your website that will yield immediate results.

Content marketing includes blog posts, white papers, social media posts, and website copy. Content marketing is a part of the overall SEO strategy.  Once the best keywords are determined for your business, content topics will be developed based on what terms your potential customers are searching for. By displaying original, quality content on your site, you’re demonstrating your knowledge to consumers while encouraging them to remain engaged with your site. You’re also establishing brand awareness, credibility, and trust with your target audience. We’ll develop a plan for your content that will provide valuable, relevant information to your website visitors and social media followers so that they can stay up-to-date on the latest news, deals, or products and services that you offer.

When it comes to your customer base, it’s much easier to retain your current customers than to attract new ones. Through email marketing, you can maintain a relationship with your customers through personalized emails that help to nurture customers and retain their business. You can notify people about upcoming products, services, or deals; you can also encourage them to engage with your site, review their experience, or return to an abandoned shopping cart. We’ll help you keep an open line of communication and stay in contact with your customers by providing relevant, personalized emails that educate them about your business, your products and services, and guide them through the customer journey.

Social Media Advertising is a great way to increase your online presence. It’s also a great tool to create brand awareness, drive engagement, and direct your audience to your website to increase traffic and sales. We’ll build a targeted plan to help you connect with potential customers on the social platforms that are the best fit for your business and target customers.

Show off your brand and increase awareness via ads targeted to your audience or those who have visited your website. Display advertising can create the opportunity for you to quickly communicate with your audience about your brand and why it’s relevant to them. We'll create engaging ads that will prompt potential customers to navigate to your site, learn more about your brand, or take an action, like downloading an e-book, getting a quote, signing up for a newsletter or making a purchase.

Many times we are asked: What is the difference between a display ad and PPC?  A PPC ad is a text only ad that will display when a searcher Googles a search word or phrase that we have purchased for your business.  A display ad includes an image and copy.  Display ads are targeted to display to people who are most likely to purchase your product or service or to those who have recently visited your website.

Creating a successful brand is no easy task. It requires a deep understanding of your target audience, a clear vision for your business, and the ability to translate that vision into a compelling story.

That’s where Reach Interactive comes in. 

Whether you need a brand refresh, help with campaign development, a new logo, brand guidelines or are starting from scratch, our team will craft a unique and compelling brand story that will make a lasting impression across all marketing channels. 

Get strategic recommendations for content topics, relevant keywords, SEO, content best practices, and more. We’ll help you develop a content calendar so you can maintain consistent communication with your customers and build trust and credibility with your audience. By providing quality, SEO-driven content, you will receive inbound traffic to your site while providing relevant information to your target audience.

Increase the traffic to your site with regularly-scheduled and relevant blog posts that power your digital marketing and SEO strategies. Blog posts can work seamlessly alongside your email and social media marketing campaigns to engage and educate your subscribers and followers. We’ll craft compelling, original content specifically for your target audience that is keyword-rich to drive organic traffic to your website. 

Help to guide your customers through their purchase journey with SEO-driven, quality content. Inform visitors about your business, share your brand story, and educate your consumers about your products or services. The content on your website is a perfect place to communicate with your visitors about your brand, your business, and your mission. We’ll work with you to develop content that will drive traffic to your website and keep your website visitors engaged as they browse your website on their way to purchase.

Your website is the backbone of your brand and business, so it’s very important to have a modern, well designed, and easy to navigate website. We’ll ensure your site is user-friendly, informative about your brand, and works to drive organic traffic to your site to help convert visitors into customers. With a well-designed site, your potential customers can quickly find what they are looking for, get questions answered, find out how to contact you, and learn more about your products and services. You can show off your portfolio, testimonials, and all that you’ve accomplished so far! A professional, clean looking and optimized website can help establish your brand and credibility; it can even provide you with information about how people are engaging with your site. We’ll design a mobile first, fully-optimized website that displays beautifully across both desktop and mobile devices.

A user-friendly, responsive, and SEO-optimized website is just the beginning. From there, we’ll integrate Email and Social Media platforms to drive traffic to your website. We’ll also set you up with Google Analytics, so that you can measure your marketing efforts, better understand your customers, and inform your business-related decisions. No time to juggle email, social media, and measure results? No problem, Reach Interactive can handle that for you!

Before your site launches, we’ll train you on how to maintain your new website and utilize the integrated marketing tools. You’ll learn about your website’s structure, how to make changes to your site, and how to continue to optimize your site for SEO. If you’re like many other small to mid-sized business owners, you may not have time or staff to deal with that, so Reach Interactive will do it all for you for a minimal monthly fee. We’ll provide maintenance to your site including updates to copy and images as requested by you, and we’ll also keep your website optimized so you can continue to rank well in the search engines.