How to Build an Email List from Scratch

How to Build an Email List from Scratch

How to Build an Email List

When it comes to high-conversion marketing, email marketing is where it’s at. Not only does it bring in an average ROI of $36 for every $1 spent but 77% of consumers prefer to receive marketing communications via email. However, getting an invite to someone’s inbox isn’t an easy task.

In this article, we’ll dive into how to build an email list with the strategies we’ve used to help our clients attract more subscribers and grow their email marketing efforts.


1. Offer Valuable Content

Provide high-quality content that addresses the needs and interests of your target audience. Whether it's educational resources, exclusive offers, or entertaining content, make sure it's something that adds value to their lives.


2. Create Compelling Opt-In Forms

Design your opt-in forms to be visually appealing, easy to fill out, and prominently displayed on your website and social media channels. Keep the form fields minimal, typically asking only for the essential information like name and email address.


3. Provide Incentives

Offer incentives to encourage people to subscribe, such as a discount on their first purchase, a freebie like an e-book or whitepaper, or access to exclusive content or events.


4. Use Pop-Ups and Slide-Ins

Employ pop-up and slide-in forms strategically on your website to capture visitors' attention and prompt them to subscribe. Just be mindful not to overwhelm users with too many pop-ups.


5. Utilize Social Proof

Showcase testimonials, reviews, or statistics that demonstrate the value of subscribing to your email list. Social proof can help build trust and credibility with potential subscribers.


6. Run Contests or Giveaways

Host contests or giveaways where entry requires subscribing to your email list. This not only incentivizes people to subscribe but also generates excitement and engagement around your brand.


7. Optimize Landing Pages

Create dedicated landing pages that highlight the benefits of subscribing to your email list and make it easy for visitors to sign up. Use persuasive copywriting and compelling visuals to capture their interest.


8. Promote Across Channels

Promote  email signup  across all your marketing channels, including your website, social media profiles, blog, and email signature. The more visibility you give it, the more likely people are to subscribe.


9. Offer Personalization

Personalize your opt-in forms and email content based on users' preferences, behaviors, and demographics. Tailoring your messaging to resonate with individual subscribers can increase the likelihood of them subscribing and staying engaged.


10. Implement Exit-Intent Pop-Ups

Use exit-intent pop-ups to target users who are about to leave your website without subscribing. These pop-ups can offer a last-minute incentive or reminder to encourage them to sign up before they go.


11. Abandoned Cart Recovery

Send automated emails to users who abandon their shopping carts, offering them a discount or coupon code to incentivize them to complete their purchase. Require email subscription as part of the process to access the discount.


12. Referral Program

Implement a referral program where existing subscribers can earn discounts or coupons by referring friends or family members to join your email list. Offer both the referrer and the new subscriber a discount as an incentive.


Choosing the Right Email Strategy 

There are multiple ways to entice current and prospective customers to sign up for an email list. Choosing the right strategy for you will depend on your business, your audience, and your email marketing goals.

If you’re not sure which strategy is right for you, we can help. Explore our email marketing services at Reach Interactive or schedule a call to learn more.


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