Most business owners know that they need to show up online, but few know how to do it in a way that actually drives business results. Instead of focusing on the benefits of a digital marketing strategy, they just keep posting on Facebook and collecting emails without really thinking through how it will reach their audience and how to measure its success.
It’s like throwing spaghetti at a wall to see what sticks.
If this sounds like you, don’t be discouraged. Professionals dedicate their entire careers to understanding the ins and outs of digital marketing. From SEO and social to email and PPC ads, there is a lot that goes into successful marketing — and having a great strategy in place and an agency partner who can help you are the first steps to achieving your marketing goals.
Before you record another video or hit send on that newsletter, discover the benefits of a digital marketing strategy and how having one in place can help you create more effective digital content and campaigns.
What is a digital marketing strategy?
Before we can discover the benefits of a digital marketing strategy, we have to understand what it is.
A digital marketing strategy is a custom roadmap for your business that outlines who your customers are, which digital channels you’ll use to reach them, how and when you’ll show up to them, and what kind of content you’ll share to engage with your target audience.
It should include items like:
- Research and insight on your target audience and individual customer personas
- Which digital channels you’ll focus on to communicate with your ideal client
- Your brand guidelines, including both visual and voice, to keep things consistent across all channels
- Your main content categories or content pillars and a list of topics that fall under those categories
- A content calendar and posting schedule to keep you on track and consistent
- Measurable goals and objectives with timelines to track your success
Benefits of a Digital Marketing Strategy
Building out a marketing plan for the year does take a considerable amount of time, energy, and research, but the benefits of a digital marketing strategy far outweigh the cost of creating one.
Here are a few of the benefits of having a digital marketing strategy for your business:
#1 - Improved Brand Visibility
A digital marketing strategy allows you to reach a wider audience through various digital channels. By creating valuable content and optimizing it for search engines and the channels you are publishing to, you can improve the online visibility of your business and attract more potential customers.
#2 - Increased Website Traffic
A marketing plan will enable you to be more strategic with your blog and web content, using search engine optimization (SEO) tactics, pay-per-click (PPC) advertising, social media marketing, and email marketing to drive more traffic to your website.
#3 - Better Customer Engagement
By using social media, email marketing, and other digital channels, you can engage with your customers in real-time and provide them with relevant information, offers, and promotions. You can also use it as a listening tool to see what type of content they find most valuable based on engagement metrics or what questions and thoughts tend to show up the most in the comments section.
#4 – Higher Conversion Rates
One of the most important aspects of any marketing strategy is really getting to understand your ideal client. Once you understand your customer persona — where they shop, how they shop, their level of knowledge and awareness around your product, and what might be preventing them from buying — you can start targeting them with messages and promotions that feel personalized to them. This can help drive higher conversion rates and land more sales.
#5 - Cost-Effective
Digital marketing has changed the playing field, enabling smaller brands to compete with big-budgeted global enterprises. That’s because digital marketing is more about creating really great, customized content and not always about how much money you’re spending on ad space. With the right channels, messages, and skills, you can reach your target audience without spending a fortune (which may also leave some space in your budget to hire a digital marketing agency to do it for you).
Let us build and execute your digital marketing strategy today
Creating a digital marketing strategy can be overwhelming, especially if marketing isn’t your background. At Reach Interactive, we help brands like yours show up better online by defining your company’s goals, building a digital marketing strategy that will reach your target audience, and creating and scheduling the content needed to put the strategy into action. We’ll bring in the leads; You just focus on serving them.
If you’re ready to take your business to the next level and explore the benefits of a digital marketing strategy, book a discovery call today. We’ll schedule a no-pressure chat to discuss what you’re looking to get out of your digital marketing efforts and how we can help you get there.